Path: Top . Undergraduate Theses . Jurusan Bahasa Inggris . 2017

DEVELOPING ENGLISH MATERIALS USING CONTENT-BASED INSTRUCTION APPROACH OF MARKETING STUDENTS AT SMK YPI DARUSSALAM 2 CERME AT THE TENTH GRADE

Undergraduate Theses from JIPPTUMG / 2018-03-14 12:38:07
Oleh : Wahyu Eka Ariesta
Dibuat : 2018-03-14, dengan 4 file

Keyword : Content-based instruction, marketing study program, grade 10

This study presented the objectives: 1) to investigate the target need of students in marketing study program at the tenth grade, 2) to investigate the learning need of students in marketing study program at the tenth grade, 3) to determine the developing English materials using content-based instruction (CBI) approach. This study uses R&D design, while for the step is using ADDIE model that modified by Candra Hadi Asmara (2012). The modified ADDIE model has some steps: analysis, design, development, expert validation, revision, limited try out and final product.
The need analysis consists of 2 things that to be analyzed, the first is questionnaire includes target need and learning need, the second is interview. According to the questionnaire data, the target need of students are: they learn English to support their future job; students interest on speaking skill. Meanwhile the learning need in term of inputs are: pictures, a simple monologue or dialogue for speaking, listening, reading and writing input, then text in reading and writing input that the whole of inputs are included marketing materials but some of them are about daily life. There are 2 marketing materials that preferred by the students, those are about the negotiation and confirmation on customersí decision. Then talking about the procedures, students preferred by games, practice the dialogue and describing pictures.The result of questionnaire data were analyzed by using frequency (f) and percentage (%).
Furthermore, the expert judgments checklist were given to the English teacher and marketing teacher to check the appropriateness materials according to the BNSP (Badan Standart Nasional Prosedur). The researcher used SPSS descriptive statistics to check the result of the expertsí assessment. Both of results from English teacher and marketing teacher, shows the same mean score that is 3,23. It is mean a good category.

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