Path: Top . Undergraduate Theses . Jurusan Manajemen . 2017

Pengaruh Iklan, Promosi Penjualan dan Citra Merek Honda Terhadap Keputusan Pembelian Sepeda Motor Vario (Studi Pada Kecamatan Balen Bojonegoro)

The Influence Of Sales Promotion ads and Honda Brand Image Of the Purchase Decision (Study on Balen Bojonegoro)

Undergraduate Theses from JIPPTUMG / 2018-04-12 02:52:18
By : Nuril Ristanti
Created : 2018-04-12, with 4 files

Keyword : Iklan, PromosiPenjualan, Citra Merek, Keputusan Pembelian

Penelitian ini bertujuan untuk melakukan pengujian pengaruh iklan, promosi penjualan dan citra merek. Jumlah sampel dalam penelitian ini 100 orang pembeli sepeda motor Honda Vario. Dengan teknik pengambilan sampelProbability Sampling jenis Proportionate Stratified Random Sampling.Analisis data yang digunakan adalah analisis regresi linier berganda.
Hasil penelitian ini menyimpulkan bahwa hasil pengujian secara simultan iklan, promosi penjualan dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Hasil pengujian secara parsial iklanberpengaruh signifikan keputusan pembelian, promosi penjualan juga berpengaruh signifikan terhadap keputusan pembelian serta iklan berpengaruh signifikan terhadap keputusan pembelian.

Description Alternative :

This research has a purpose to test the influence of advertising sales promotion and brand image. Number of samples in this study 100 employees vario motorcycle By sampling technique probability sampling type proportionate stratified random sampling. Data analysis used is ple linear regression analysis.
The results of this study concluded that the simultaneous test results of advertising sales promotion and brand image have a significant effect on purchasing decisions. Partial test results significantly influence the purchase decision.sales promotion also have a significant effect on decisions as well as advertising has a significant effect on purchasing decisions.

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  • Any Savitry, A.Md., Editor: admin perpustakaan UMG

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