Path: Top . Undergraduate Theses . Jurusan Manajemen . 2017

Pengaruh Harga, Store Atmosphere dan Lokasi terhadap Keputusan Pembelian Giant Ekspres Supermarket GKB Gresik

Undergraduate Theses from JIPPTUMG / 2018-04-12 03:03:31
By : Nita Maulidina A
Created : 2018-04-12, with 4 files

Keyword : Harga, Store Atmosphere, Lokasi dan Keputusan Pembelian

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Harga, Store Atmosphere dan Lokasi terhadap Keputusan Pembelian Giant Ekspres Supermarket GKB Gresik. Penelitian ini menggunakan tigavariabel yaitu independen yang terdiri atas Harga, Store Atmosphere dan Lokasidan variabel dependen yang berupa Keputusan Pembelian Giant Ekspres Supermarket GKB Gresik.
Penelitian ini dilakukan di Giant Ekspres Supermarket.Sampel yang digunakan dalam penelitian ini sebanyak 100 orang konsumen Giant Ekspres Supermarket. Teknik pengambilan sampel dalam penelitian ini menggunakan nonprobability sampling, prosedur yang digunakan yaitu Insidental Sampling. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda.
Hasil penelitian ini menunjukkan bahwa variabel Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Variabel Store Atmospheremenunjukkan bahwa secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Variabel Lokasisecara parsial berpengaruh secara signifikan terhadap Keputusan Pembelian.

Description Alternative :

This study aims to examine and analyze the influence of Price, Store Atmosphere and Location on Decision Purchase Giant Express Supermarket GKB Gresik. This study uses three variables that are independent consisting of Price, Store Atmosphere and Location and the dependent variable in the form of Purchase Decision Supermarket Giant Supermarket GKB Gresik.
This research was conducted at Giant Ekspres Supermarket. The sample used in this research is 100 customer of Giant Ekspres Supermarket. Sampling technique in this study using nonprobability sampling, the procedure used is Incidental Sampling. The method used in this research is multiple linear regression analysis.
The results of this study indicate that Price variables are partially significant effect on Purchase Decision. Store Atmosphere Variables shows that partially significant effect on Purchase Decision. Location Variables partially significantly influence the Purchase Decision.

Copyrights : Copyright (c) 2001 by Digilib Universitas Muhammadiyah Gresik. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

Give Comment ?#(0) | Bookmark

PropertyValue
Publisher IDJIPPTUMG
Organization
Contact Nameadmin@umg.ac.id
AddressJl. Sumatera
CityGresik
RegionJawa Timur
CountryIndonesia
Phone
Fax
Administrator E-mailAdmin@umg.ac.id
CKO E-mailAdmin@umg.ac.id

Print ...

Contributor...

  • Any Savitry, A.Md., Editor: admin perpustakaan UMG

Downnload...