Path: Top . Journal . MANAGERIAL . Volume 2 nomor 1, Januari 2015

PENGARUH ATMOSFER DALAM GERAI, FASILITAS, DAN KEANEKARAGAMAN PRODUK TERHADAP MOTIF BELANJA HEDONIK PENGUNJUNG DI MAL GRESIK [...]

Journal from JIPPTUMG / 2015-07-29 16:58:01
Oleh : Manajerial
Dibuat : 2015-07-29, dengan 1 file

Keyword : atmosphere influence in platform, facilities, all of products, hedonic shopping motif.

This research is purposed to measure the partial and simultan of atmosphere influence in platform, facilities and all kinds of products to hedonic shopping motif of Gresik Mall visitors. This research takes 80 respondence from Gresik Mall visitors to be research sample. Analysis results show that atmosphere in platform, facilities and all kinds of products influence in partial and simultan to hedomic shopping motif.

Copyrights : Copyright (c) 2001 by Digilib Universitas Muhammadiyah Gresik. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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