Path: Top . Undergraduate Theses . Jurusan Manajemen . 2017

Pengaruh Price, Trust, Perceived of Risk dan E-WOM Terhadap Minat Bertransaksi Menggunakan E-commerce Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik

The Effect of Price, Trust, Perceived Risk and E-WOM To The Interests Of Using E-commerce Transactions At Faculty of Economics

Undergraduate Theses from JIPPTUMG / 2017-05-23 22:34:04
Oleh : Khoirunnisa
Dibuat : 2017-05-23, dengan 4 file

Keyword : Price, Trust, Perceived of Risk, E-WOM, Minat Bertransaksi, E-commerce

Pengaruh Price, Trust, Perceived of Risk dan E-WOM Terhadap Minat Bertransaksi Menggunakan E-commerce khususnya Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik, Penelitian ini menggunakan empat variabel yaitu independen yang terdiri atas Price, Trust, Perceived of Risk, Electronik Word Of Mouth Marketing dan variabel dependen yang berupa Minat Bertransaksi Menggunakan E-commerce.
Penelitian ini dilakukan Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik. Sampel yang digunakan dalam penelitian ini sebanyak 130 Orang. Teknik pengambilan sampel dalam penelitian ini menggunakan accidental sampling. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda.
Hasil penelitian ini menunjukkan bahwa variabel Price mampu mempengaruhi Minat Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik Untuk Bertransaksi Menggunakan E-commerce. Variabel Trust mampu mempengaruhi Minat Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik Untuk Bertransaksi Menggunakan E-commerce. Variabel Perceived of Risk belum mampu mempengaruhi Minat Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik Untuk Bertransaksi Menggunakan E-commerce. Variabel Electronik Word Of Mouth Marketing mampu mempengaruhi Minat Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik Untuk Bertransaksi Menggunakan E-commerce.

Deskripsi Alternatif :

The Effect of Price, Trust, Perceived of Risk and E-WOM Of Interest Trading Using E-commerce in particular At the Faculty of Economics, University of Muhammadiyah Gresik, this research uses four variables independent consisting of Price, Trust, Perceived of Risk, Electronic Word of Mouth Marketing and the dependent variable in the form of Interest Trading Using E-commerce.
This research was conducted at Student Faculty of Economics, University of Muhammadiyah Gresik. The sample used in this study as many as 130 people. The sampling technique in this research use accidental sampling. The method used in this research is multiple linear regression analysis.The results of this study indicate that the variable Price is able to affect the interests Student Faculty of Economics, University of Muhammadiyah Gresik For Using E-commerce Transactions.
Variable Trust is able to affect the interests Student Faculty of Economics, University of Muhammadiyah Gresik For Using E-commerce Transactions. Variables Perceived Risk has not been capable of affecting the interests Student Faculty of Economics, University of Muhammadiyah Gresik For Using E-commerce Transactions. Variable Electronic Word Of Mouth Marketing is able to affect the interests Student Faculty of Economics, University of Muhammadiyah Gresik For Using E-commerce Transactions.

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