Path: Top . Undergraduate Theses . Jurusan Manajemen . 2011

PENGARUH PESAN IKLAN TELEVISI TERHADAP MINAT BELI PASTA GIGI PEPSODENT WHITE UNTUK DEWASA DI KECAMATAN KEBOMAS GRESIK

Undergraduate Theses from JIPPTUMG / 2013-10-24 15:28:56
Oleh : Efi Nur Hayati, Universitas Muhammadiyah Gresik (digilib@umg.ac.id)
Dibuat : 2011-05-20, dengan 1 file

Keyword : message strategy, creative strategy, message source in buying interest

The development of the style of modern life and the desire to appear neat that one of them with her tooth to make company competitive in marketing their products. The number of existing products this market can affect someone in the act, aspecially in decision Ė making to make a purchase.
The purpose of this study was to determine the factors that influence buying interest tooth paste Pepsodent White in the oil Kebomas district.
Sampling technique in this research using non probability sampling method, and than selected sampel prosedur used is purposive sampling, where the sample sampling used certain considerations. With used sample 100 respondents. Observation with multiple regression.
Test result showed that the simultaneous hypothesis that the message strategy, creative strategy and message source have affecting to buying interest in oil Kebomas Gresik. The result showed that the parcial hypothesis that the message strategy have affecting to buying interest, and than creative message and message source donít have affecting to buying interest in oil Kebomas Gresik

Copyrights : Copyright (c) 2001 by Digilib Universitas Muhammadiyah Gresik. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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