Path: Top . Undergraduate Theses . Jurusan Manajemen . 2017

PENGARUH ADVERTISING,PERSONAL SELLING, SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Kartu Simpati Di Kecamatan Kebomas)

The Effect of Advertising, Personal Selling, Sales Promotion Toward Purchase Decision (Study In Sympathy Card Users In Sub Kebomas)

Undergraduate Theses from JIPPTUMG / 2017-05-16 22:23:19
Oleh : Agung Wijaya Sukmah
Dibuat : 2017-05-16, dengan 4 file

Keyword : advertising, sales promotion,personal selling,dan kartu simpati

Penelitian ini bertujuan melakukan pengujian pengaruh advertising,personal selling,sales promotion terhadap keputusan pembelian (study pada pengguna kartu simpati di kecamatan kebomas). Kemudian dilakukan tinjauan pustaka dan penyusunan hipotesis, juga data yang diperolah dari penyebaran kuesioner terhadap 100 masyarakat Kebomas yang pernah mrngunakan kartu simpati dengan menggunakan teknik nonprobability sampling. Pengujian dilakukan dengan menggunakan analisis regresi linier berganda. Hasil analisis memperlihatkan bahwa advertising berpengaruh terhadap keputusan pembelian, sales promotion berpengaruh terhadap keputusan pembelian, personal selling berpengaruh pada keputusan pembelian, pengujian uji f variabel advertising, sales promotion, personal selling secara simultan berpengaruh terhadap keputusan pembelian .

Deskripsi Alternatif :

This study aimed to test the influence of advertising, personal selling, sales promotion on purchase decisions (study on the sympathy card users in the district Kebomas). Then do a literature review and hypothesis formulation, as well as data obtained from questionnaires to 100 people Kebomas ever mrngunakan sympathy card by using the technique of sampling nonprobability. Tests carried out using multiple linear regression analysis. The results show that the advertising influence on purchase decisions, sales promotion influence on purchase decisions, personal selling influence on purchasing decisions, test test variable f advertising, sales promotion, personal selling simultaneously influence the purchase decision.

Copyrights : Copyright (c) 2001 by Digilib Universitas Muhammadiyah Gresik. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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